Top film and TV marketing executives gathered at A.O.C. restaurant in Los Angeles Tuesday night for a private dinner and salon where the conversation ranged from how AI tools are changing the discipline to the new metrics that drive business decisions.
Variety‘s Future of Marketing Dinner, Presented by Amazon Ads, was an intimate gathering that had plenty of what marketing mavens are looking for: engagement. The lively conversation began over the salad course and continued through coffee and dessert trays stacked with brownies, cookies and a divine butterscotch mousse.
The group brought together perspectives about everything from opening theatrical films in overseas territories to juggling the competing demands of driving subscriber acquisition and retention campaigns for streaming platforms. Here’s a look at who was there for the thoughtful discussion about the art and the science of marketing movies and TV shows.
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Variety Future of Marketing Dinner, Presented by Amazon Ads
Image Credit: Variety via Getty Images Atmosphere at the Variety Future of Marketing, Presented by Amazon Ads dinner, held March 11 at A.O.C. in Los Angeles. (Photo by Amy Sussman/Variety via Getty Images)
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Mariela Sullivan and Melissa Cook
Image Credit: Variety via Getty Images Mariela Sullivan, Global Senior VP of Growth Marketing for TelevisaUnivision, and Melissa Cook, Head of Prime Video Channels, AVOD & Apps for Amazon Ads at the Variety Future of Marketing Dinner presented by Amazon Ads, held March 11 at A.O.C. in Los Angeles. (Photo by Amy Sussman/Variety via Getty Images)
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Jimmy Hilburn, Alexys Ruiz Coronel and Pia Chaozon Barlow
Image Credit: Variety via Getty Images Jimmy Hilburn, Chief Marketing Officer of Starz; Alexys Ruiz Coronel, Director and Head of U.S. Entertainment and Telecommunications, Amazon Ads; and Pia Chaozon Barlow, Executive VP of Originals Marketing for HBO and Max at the Variety Future of Marketing Dinner, Presented by Amazon Ads, held March 11 at A.O.C. in Los Angeles (Photo by Amy Sussman/Variety via Getty Images)
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Mary Sadeghy, Dana Nussbaum and Faye Ugolnik
Image Credit: Variety via Getty Images Mary Sadeghy, Senior VP of Strategy and Account Management for Variety; Dana Nussbaum, Executive VP of Worldwide Marketing for Warner Bros. Pictures Group; and Faye Ugolnik, Executive VP of Mediafor Paramount Pictures at the Variety Future of Marketing Dinner Presented by Amazon Ads, held March 11 at A.O.C. in Los Angeles. (Photo by Amy Sussman/Variety via Getty Images)
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Variety Future of Marketing Dinner, Presented by Amazon Ads
Image Credit: Variety via Getty Images The scene as the conversation began at the Variety Future of Marketing Dinner, Presented by Amazon Ads, held March 11 at A.O.C. in Los Angeles. (Photo by Amy Sussman/Variety via Getty Images)
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Paige Woodruff and Ben Blatt
Image Credit: Variety via Getty Images Paige Woodruff, Senior Manager of Prime Video Channels for Amazon Ads, and Ben Blatt, VP of Digital Marketing for ABC Entertainment at the Variety Future of Marketing Dinner, Presented by Amazon Ads, held March 11 at A.O.C. in Los Angeles. (Photo by Amy Sussman/Variety via Getty Images)
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Cynthia Littleton and Robert Wilkinson
Image Credit: Variety via Getty Images Cynthia Littleton, Co-Editor-in-Chief of Variety, and Robert Wilkinson, Senior VP of Media and Market Strategy for Searchlight Pictures, at the Variety Future of Marketing Dinner, Presented by Amazon Ads, held March 11 at A.O.C. in Los Angeles. (Photo by Amy Sussman/Variety via Getty Images)
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Elias Plishner, Alexys Ruiz Coronel and Dana Nussbaum
Image Credit: Variety via Getty Images Elias Plishner, Executive VP of Worldwide Digital Marketing and Data Analytics for Sony Pictures Entertainment; Alexys Ruiz Coronel, Director and Head of U.S. Entertainment & Telecommunications for Amazon Ads; and Dana Nussbaum, Executive VP of Worldwide Marketing for Warner Bros. Pictures Group, at the Variety Future of Marketing Dinner, Presented by Amazon Ads, held March 11 at A.O.C. in Los Angeles. (Photo by Amy Sussman/Variety via Getty Images)
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Sharon Boddie and Paul Mattingly
Image Credit: Variety via Getty Images Sharon Boddie, VP of Media Planning for Hulu, and Paul Mattingly, Senior Manager of Theatrical and Home Entertainment for Amazon Ads, at the Variety Future of Marketing Dinner, Presented by Amazon Ads, held March 11 at A.O.C. in Los Angeles. (Photo by Amy Sussman/Variety via Getty Images)
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Jennie Antonakis, Suzanne Cole and Paul Mattingly
Image Credit: Variety via Getty Images Amazon Ads’ Jennie Antonakis; Suzanne Cole, Executive VP of Media Advertising for Universal Pictures, and Paul Mattingly, Senior Manager of Theatrical and Home Entertainment for Amazon Ads, at the Variety Future of Marketing Dinner, Presented by Amazon Ads, held March 11 at A.O.C. in Los Angeles. (Photo by Amy Sussman/Variety via Getty Images)
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Christian Davin and Elias Plishner
Image Credit: Variety via Getty Images Paige Woodruff, Senior Manager of Prime Video Channels for Amazon Ads; Christian Davin, Executive VP of Worldwide Marketing Strategy for Warner Bros. Motion Pictures Group; Elias Plishner, Executive VP of Worldwide Digital Marketing and Data Analytics for Sony Pictures Entertainment; and Alexys Ruiz Coronel, Director & Head of U.S. Entertainment and Telecommunicationsfor Amazon Ads, at the Variety Future of Marketing Dinner, Presented by Amazon Ads, held March 11 at A.O.C. in Los Angeles. (Photo by Amy Sussman/Variety via Getty Images)
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Variety Future Of Marketing Dinner, Presented by Amazon Ads
Image Credit: Variety via Getty Images Atmosphere at the Variety Future of Marketing Dinner Presented by Amazon Ads, held March 11 at A.O.C. in Los Angeles (Photo by Amy Sussman/Variety via Getty Images)
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