Skift Take

Pepijn Rijvers doesn’t bring a ton of experience in the tours and activities sector. But he’s a veteran in the online travel agency sector and in marketing, which will play a big role in Viator’s prospects.

Tripadvisor tapped a former Booking.com executive to lead Viator as president at a critical juncture.

Pepijn Rivjers, who left Booking.com in 2020 after serving a year-and-a-half as senior vice president and managing director of accommodation, is slated to begin his stint as Viator president on April 1, and will report to CEO Matt Goldberg. From 2015-2020, Rijvers was a Booking.com senior vice president and chief mark