Jewellery-making is one of the oldest art forms, passed down through generations. The National Museum of Kazakhstan showcases centuries of jewellery tradition, where pieces were not only decorative but also carried deep cultural and educational significance. 

Modern artisans have found ways to reimagine these traditions, shaping them to reflect contemporary Kazakh identity. While Berik Alibai is dedicated to preserving the ancient craft and passing it on, Meruert Orynbek creates bold, vibrant pieces that celebrate the national identity of Kazakh women. By striking a balance between heritage and modernity, both have transformed their craftsmanship into a thriving ethno-business.