Executive producers Priyanka Chopra Jonas, Mindy Kaling and Dev Patel are lending their star power to global impact campaign #StandWithHer, inspired by director Nisha Pahuja’s Oscar-nominated documentary “To Kill a Tiger.”

Launching on Wednesday in New York City, the campaign aims to combat gender-based violence worldwide through a partnership between Pahuja and NGOs Equality Now, Equimundo and MenEngage Alliance.

“Gender-based violence is a global crisis, yet too often, it remains hidden in the shadows,” Chopra Jonas said in a statement. “I am honored to support the #StandWithHer campaign, inspired by Nisha’s powerful documentary ‘To Kill a Tiger,’ to help drive meaningful change.”

The documentary, which is streaming on Netflix, chronicles the story of Ranjit, a farmer in Jharkhand, India, who fights for justice for his 13-year-old daughter after she is sexually assaulted by three men. Despite facing social ostracization, death threats, economic hardship and caste prejudice, the family perseveres and ultimately secures a landmark ruling.

The #StandWithHer initiative has established three key goals: empowering survivors of sexual assault and gender-based violence to seek justice; creating a culture of shared responsibility that encourages men and boys to become allies; and preventing gender-based violence through education and social narrative change.

The campaign will kick off with a U.S. screening tour of “To Kill a Tiger,” spanning major cities including New York, Chicago, Dallas, Austin, Houston, Los Angeles, San Francisco, Boston and Washington D.C. A screening in New York will coincide with the 69th session of the Commission on the Status of Women in partnership with UN Women.

Pahuja, whose film has won 29 awards including recognition at Toronto, Palm Springs and a 2024 Oscar nomination for best documentary feature, shared her vision: “As filmmakers, we understand the power of story, especially documentary, and its singular ability to unite people around an issue. The eradication of sexual violence and GBV needs the commitment of all of us.”

The campaign will collaborate with over 60 partners and aims to create educational initiatives that will reach 1.2 million students across 25,000-50,000 U.S. schools within two years.

Patel said: “This is one of the most important stories in modern Indian history, and with this campaign, we can really start to see and understand its capacity to empower and serve as a catalyst for change.”

Added Kaling, “This campaign is one crucial step towards a world free from gender-based violence, a world we deserve and will fight for to see in our lifetimes.”