The Sony Alpha 7 IV camera is currently available at a massive discount on Amazon for Black Friday, priced at $2,098, which is a 16% savings from its list price of $2,499. This camera is a powerful tool for both professional photographers and enthusiasts and offers an impressive array of features that enhance image quality and versatility.

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One of the great features of the Sony Alpha 7 IV is its full-frame sensor which boasts 33 megapixels. This high resolution allows for stunning detail and clarity in images makes it ideal for large prints and cropping without loss of quality. The camera also features an advanced autofocus system with 759 phase-detection points and 425 contrast-detection points for rapid and accurate focusing even in challenging lighting conditions. This capability is useful for capturing fast-moving subjects such as wildlife or sports events. Additionally, the Alpha 7 IV supports real-time eye autofocus for both humans and animals.

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In terms of video capabilities, the Sony Alpha 7 IV excels with its ability to record 4K video at up to 60 frames per second. It supports 10-bit 4:2:2 internal recording which allows for greater color depth and flexibility in post-production editing. This makes it an great choice for videographers looking to produce high-quality content.

The camera on sale at Amazon also includes features like S-Cinetone color science which delivers cinematic colors straight out of the camera, reducing the need for extensive color grading in post-production. Furthermore, it has dual card slots that support CFexpress Type A and SD UHS-II cards and provides ample storage options and redundancy for important shoots.

The design of the Sony Alpha 7 IV is another highlight: It features a robust and lightweight body that is weather-sealed to withstand various environmental conditions which is perfect for outdoor photography. The camera has a fully articulating touchscreen LCD that’s convenient when shooting from different angles or vlogging. The electronic viewfinder offers a high refresh rate and resolution so that photographers can see their compositions clearly in real-time.

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