The rise of dual-brand hotels has proven successful due to their ability to cater to diverse guest needs while offering cost efficiencies for hotel owners.

Since the early 2000s, the hospitality industry has witnessed a significant shift from single-brand to dual-brand hotels. These dual-brand properties offer distinct advantages, including flexibility for guests and cost efficiencies for hotel owners. Such establishments’ popularity has steadily risen, with more than 100 dual-brand properties currently under development.

Hilton is at the forefront of this trend, with over 125 global dual-brand properties. These projects offer diverse room types, catering to a broad spectrum of guests, from families on vacation to professionals on extended business trips. This flexibility extends to amenities, including shared fitness centers, pools, and diverse food and beverage options.

Hilton’s dual-brand model provides hotel owners with unique solutions to save on operational costs while meeting different sources of demand. By capturing various stay occasions, these properties deliver enhanced guest benefits and significant revenue opportunities for owners. If operated, standalone, dual-brand Hilton locations would rank as the company’s 8th largest global brand as of the end of 2024.

Among the popular Hilton brand pairings globally are Tru by Hilton X Home2 Suites by Hilton, Hilton Garden Inn X Homewood Suites by Hilton, and Hampton by Hilton X Homewood Suites by Hilton. These combinations demonstrate the company’s ability to flex its brands to meet owner demand and create unique market opportunities.

Typically, a single hotel or brand will occupy a property. However, in cases where owners identify multiple demand sources, investing in a dual-brand hotel can be a smart choice. These properties diversify revenue sources while reducing operational costs. For instance, a hotel owner may serve a mix of business travel demand with an extended stay brand alongside value-minded family leisure demand with a focused service brand, all under one property.

Over the years, dual-brand properties have trended towards a blended structure, merging more spaces and delivering a truly unique guest experience. In the last five years, Hilton has opened an average of 13 dual-brand hotels each year, doubling its dual-brand portfolio size.

Recent examples of dual-brand properties include Tru by Hilton Phoenix Midtown X Home2 Suites by Hilton Phoenix Midtown, Tru by Hilton Lumberton X Home2 Suites by Hilton Lumberton, and Tempo by Hilton Raleigh Downtown X Homewood Suites by Hilton Raleigh Downtown. These properties showcase the dual-brand prototype’s adaptability to different locations and market demands.

The growth of dual-brand properties is expected to continue. Hilton, for instance, has more than 100 dual-brand properties currently under development. These innovative solutions not only address unique market demands but also create more opportunities for guests to experience Hilton’s diverse range of brands.

The rise of dual-brand hotels signifies a new era in hospitality. By offering flexibility for guests and cost efficiencies for hotel owners, these properties are transforming the traditional hotel experience.