• New European laws drive the hospitality industry to adopt digital identity solutions for identity verification, enhancing operational efficiency and guest experiences. 
• Experts recommend hotels act proactively by integrating digital ID systems with their IT systems to ensure smooth compliance and leverage the opportunity to deliver a fully digital travel experience.

New identity verification regulations are pushing the hospitality industry in Europe toward adopting digital identity solutions. Spain, for example, now requires all hospitality-related businesses to provide guest information to the Ministry of the Interior for national security purposes. These new regulations raise concerns over potential check-in delays, burdensome record-keeping, and data privacy.

Experts urge hotels to transition from manual to digital identity verification methods, reducing friction and errors. Nick Price, CEO of NetSys Technology, and Gillian Jones, senior business development manager of Condatis, stress the importance of integrating digital ID systems with complex hotel IT infrastructure to standardize identity across platforms.

The European eIDAS 2 identity wallet regulation offers a potential solution for privacy issues these laws raise. Digital identity wallets allow individuals to confirm their identities across the European Union while maintaining control over their data, sharing only necessary information at the transaction point.

The European Commission has proposed a new EU Digital Travel app focusing on travel identity. In addition to border crossing, the app could facilitate digital identity sharing throughout travel journeys. Roger Olivieira’s startup, VerID, aims to streamline this process by connecting with multiple EU digital ID wallets and other travel credentials.

Price and Olivieira emphasize the potential of digital ID adoption for enhancing guest service and experience, not just for compliance. They visualize a future where guests can check in, customize their stay, and access their rooms entirely through their phones, eliminating the need for a front desk and allowing hotel staff to focus on hospitality.

The shift towards digital identity in the hospitality industry is not an option but an inevitability. Hotels that act now can turn compliance into a competitive advantage, streamlining operations and enhancing guest experiences to future-proof their businesses. Those who delay might struggle to keep up in the rapidly digitizing world.

Discover more at PhocusWire.