• The U.S. hotel industry sees negative year-over-year comparisons in the week ending 11 January 2025, impacted by various factors such as calendar shifts and weather events.
• Among the Top 25 Markets, Tampa reported the largest gains in key performance metrics, while San Francisco faced the steepest RevPAR decline.

According to recent data from CoStar, the U.S. hotel industry witnessed a decline in the year-over-year comparisons for the week ending 11 January 2025. The downturn was attributed to factors such as Martin Luther King Day shifts, group/conference calendars, and weather events like the Los Angeles fires and winter storm Cora.

The industry saw a 7.7% decrease in occupancy to 49.2%, a 5.9% drop in the average daily rate (ADR) to US$144.03, and a 13.2% reduction in revenue per available room (RevPAR) to US$70.92, compared to the same week in 2024. Among the Top 25 Markets, however, Tampa outperformed the rest with the largest gains in occupancy, ADR, and RevPAR.

In contrast, San Francisco reported the steepest RevPAR decline, a staggering 78.1% drop to US$85.89, largely due to the J.P. Morgan Healthcare Conference’s calendar shift. Despite the overall downturn, Los Angeles saw the second-highest increases in occupancy and RevPAR, primarily due to displacement demand triggered by the fires.