BIRMINGHAM – JTA Travel Group announce the appointment of Chris Cundall as the new Head of Sales for the UK. In this newly created senior role, Chris will oversee the national sales team, manage key partner accounts at head office level, and enhance agent relationships throughout the north of England and the M62 corridor.

This appointment is a strategic move for JTA as the company continues to expand their footprint in the travel industry.

Joining from Great Little Breaks, where he spent five successful years, Chris brings with him over 20 years of industry experience. He expressed his enthusiasm about this new chapter, stating, “After five years working with Great Little Breaks, I felt this was the perfect time for me to take on my next challenge. The opportunity to join a well-established, forward-thinking, innovative, and profitable business, while working alongside very experienced and entrepreneurial leaders, and an expanding team, was too good to miss.”

Chris is committed to leveraging his extensive experience to add significant value to JTA and Belleair Holidays. He looks forward to collaborating with the rapidly growing sales team and aims to enhance the development of agent-partner relationships and opportunities.

Wayne Darrock, CEO of JTA Travel Group commented, “We believe Chris will bring the expertise and character necessary to ensure our sales team is the best it can be. His skill set will support our team and agent trade partners in achieving their goals of promoting and selling high-quality, highly profitable holidays.”

Dave Green, Business Development Director added “Chris is a good guy who is very well liked and respected by agents and his industry peers alike, and with his leadership skills, I am positive our JTA and Belleair sales team will move on to reach new heights in terms of agent engagement, service and of course in overall sales performance”.