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As part of the publicity campaign for his film Hell’s Angels, Howard Hughes made Jean Harlow a star, branding her “The Platinum Blonde.” But after Hell’s Angels, Hughes couldn’t figure out what to do with Harlow, so she ended up signing a contract with MGM, at the urging of Paul Bern, who became Harlow’s new impresario and husband. Despite the fact that Louis B. Mayer had dismissed her as just a “floozy,” Harlow had five years of super stardom at MGM. But during that time, Bern died under mysterious circumstances — as did Harlow herself, in 1937, at the age of 26

Sources:

Eyman, Scott. Lion of Hollywood: The Life and Legend of Louis B. Mayer. Simon & Schuster, 2008 Kindle Edition.

Fleming, E.J. The Fixers: Eddie Mannix, Howard Strickling and the MGM Publicity Machine McFarland & Co Inc, 2004. Kindle Edition.

Stenn, David. Bombshell: The Life and Death of Jean Harlow Lightning Bug Press, 2000