LONDON, UK – Geotourist, a leading location-based travel guide app, announce a groundbreaking partnership aimed at revolutionising the travel and tourism sector through advanced data analytics.

This collaboration allows Geotourist to leverage the power of Mastercard’s vast anonymised and aggregated transactional insights with its cutting-edge location-based insights to provide unprecedented data-driven solutions to key players in the travel and tourism industries. The joint effort is set to bring about a “Data Revolution” in how destinations, tourism boards, and businesses worldwide engage with travellers and optimise their offerings.

Harnessing the Power of Data for a New Era of Travel

The partnership enables Geotourist to deliver highly actionable insights that will allow city planners, tourism boards, hospitality groups, and other stakeholders to better understand the preferences and behaviours of tourists. Combining Mastercard’s privacy-safe, aggregated and anonymised data insights with Geotourist’s location and user-generated content enables more personalised, impactful, and sustainable travel experiences.

“We welcome Geotourist to our partner program,” said Murat Hacisalihzade, Vice President Global Channel Partnerships and Sales, Mastercard. “We invest in partners that create value for our mutual clients, and we look forward to this collaboration with Geotourist.”

“This is more than just data; it’s about shaping the future of travel,” said Shaon Talukder, CEO of Geotourist. “With Mastercard, we are providing the industry with the tools to understand travellers like never before, ushering in a data revolution that will lead to smarter, more efficient, and more sustainable tourism practices as well as data-led economic growth.”

Revolutionising Decision-Making with Data

Through the use of advanced analytics, Geotourist aims to deliver:

• Comprehensive Destination Insights: Understanding visitor movement, spending habits, and engagement to optimise tourism strategies.
• Enhanced Personalisation: Allowing businesses to tailor offers and services to meet the unique needs of individual travellers.
• Sustainability Focus: Supporting cities and destinations in promoting sustainable tourism by optimising tourist flow, transport methods, and minimising environmental impact.
• Economic Impact Analysis: Helping tourism boards and governments track the economic benefits of tourism and make informed decisions about future investments.

Driving Innovation in Tourism

As the world continues to recover from the global pandemic, the need for data-led decision-making in tourism has never been greater. This partnership will empower destinations to be more adaptive, making use of real-time analytics to respond to evolving traveller needs and global trends. The collaboration will also enable businesses to create highly targeted marketing campaigns based on real-world data, helping them attract the right visitors at the right time.

Partnership Launch and Future Plans

The first phase of the partnership will include a series of pilot projects in key global tourist destinations. These projects will highlight the immediate benefits of the Geotourist Destination Intelligence analytics platform, with a broader roll-out expected by early 2025. Interested destinations and tourism organisations are encouraged to connect with Geotourist to explore the opportunities this data revolution can unlock for them.