• Kempinski Hotels and BTG Hotels have extended their strategic partnership to strengthen their market leadership in China.
• The multi-year investment plan includes expanding Chinese Heritage Portfolio, launching a new lifestyle brand, supporting the Bristoria brand portfolio, and integrating membership systems.

Kempinski Hotels and BTG Hotels (Group) Co., Ltd. (BTG Hotels) have announced the deepening of their over 30-year-old strategic partnership in China. 

The partnership will see Kempinski Group launch a multi-year investment plan to support the growth of the successful collaboration with BTG Hotels. The plan will focus on four key pillars:

1. Expanding the Chinese Heritage Portfolio for the Kempinski brand. This will broaden the offering for sophisticated Chinese travellers discovering China and international travellers seeking authentic Chinese experiences.

2. Launching a new lifestyle hospitality brand to reach 200 hotels in China over the next five years. The new brand will leverage the strength of BTG Hotels, the growing Chinese market, and Kempinski’s expertise in crafting unique experiences.

3. Continually supporting the Bristoria brand portfolio and strengthening the collaboration to expand the global reach of the NUO brand, thereby establishing it as a benchmark in luxury cultural hospitality worldwide.

4. Reinforcing the cooperation on membership system integration.

This commitment underscores their shared ambition to lead the way in hospitality and meet the evolving needs of the Chinese market. Kempinski originally expanded into China in 1992 with the country’s first-ever five-star luxury hotel, Kempinski Hotel Beijing Yansha Center.

The joint venture between Kempinski and BTG is one of the largest international luxury brand operators in China, currently operating 22 hotels.