Wondering if The Bold and the Beautiful is ending after decades of captivating drama? With iconic family feuds, shocking twists, and jaw-dropping betrayals, fans are questioning whether the long-running soap is approaching its final chapter. But is the beloved show really wrapping up after 37 years on air?

Let’s dive into what’s fueling these rumors and what CBS has confirmed about the future of one of the most-watched soaps in the world.

Is The Bold and the Beautiful ending?

The Bold and the Beautiful (B&B), a fan-favorite soap opera since 1987, is not ending.

Despite ongoing rumors fueled by industry changes and new TV launches, CBS has confirmed that the show remains a staple of its daytime lineup. With a renewal through the 2024-2025 season and an option for an additional year, B&B will continue to entertain fans for the foreseeable future.

Concerns about the show’s future were amplified by the debut of CBS’s new soap, Beyond the Gates. Some viewers feared this might affect B&B’s longevity. However, the network has reassured fans that the two shows will coexist. Additionally, recent real-life challenges, such as the devastating wildfires in California, raised concerns about production, but filming remains on schedule.

The Bold and the Beautiful not only survives — it thrives. The series holds the title of the world’s most-watched U.S. soap, reaching over 100 countries and captivating around 300 million viewers daily. It evolves storylines to keep fans engaged while retaining iconic characters like Eric Forrester (John McCook) and Brooke Logan (Katherine Kelly Lang). Only these two original cast members remain today.

In recent episodes, Forrester Creations is in turmoil as Eric and Brooke clash for control. Brooke now leads the company, with her daughter Hope Logan and Carter Walton managing operations. Meanwhile, Steffy Forrester has hinted at a secret plan to reclaim the company for her family, setting the stage for more drama.

With decades of storytelling and no signs of slowing down, The Bold and the Beautiful continues to engage its audience. Fans can expect more twists, betrayals, and family feuds, ensuring the Forrester vs. Logan legacy remains central to daytime TV.